I know. Probably the worst thing I could do as a trader... not follow my rules. I try though. I really do. Plus, I don't know if the "rules" I make are necessarily good ones.
I have been getting hammered by $LULU both ways. Up and down. It keeps looking like it should retest a support but then does the opposite. Finally getting caught on the wrong side of a Friday rally when I really needed it to drop before expiration. Starting to think this whole MM and pinning thing isn't just people whining about losing. So after the 3rd bad trade in a row on $LULU, I told myself I was never going to trade it again. I even tweeted, "Officially on my do not trade list." Well what did I do in the next 20 minutes? Took on a Put trade when it hit the 200d sma and retreated. My theory is that it won't break the resistance and then finally trade down to the support levels I originally thought it should have.
So I broke a rule. But in my own defense, I think it was a stupid rule to begin with.